Senior Marketing Manager

Responsibilities:
Implementation of Marketing Strategy and Promotion of School Programs:
1) Conducting activities within the framework of an effective marketing strategy for promoting School programs.
2) Promotion of the School's educational programs (academic, non-academic, short-term)
3) Organizing and participating in events aimed at attracting students to academic programs in collaboration with relevant university departments.
Enhancing Public Reputation and Information Dissemination:
1) Conducting events to raise public awareness of the School's activities.
2) Planning and implementing public relations programs to advertise the School at the national, international and local levels.
3) Planning and coordinating publications for the School's social media accounts
4) Marketing promotion of the achievements of the School's faculty (research,teaching and other important achievements)
5) Managing the creative, editorial and technological processes for all School corporate websites, marketing/PR campaigns and publications of the School.
6) Preparing informational and analytical materials for publication on external media resources.
7) Coordination of interaction with the University’s structural units to ensure effective support for the School’s marketing initiatives.
Implementation of Recruitment Plan:
1) Participation in the development and implementation of the School's recruitment plan.
2) Execution of the University’s internationalization strategy and the program for sharing Nazarbayev University’s experience with Kazakhstani universities
3) Creation, maintenance, and regular updating of the prospective student database (CRM system).
Marketing Campaign Effectiveness Evaluation:
1) Analysis and evaluation of the results of the School’s marketing and communication campaigns based on key performance indicators (KPIs).
2) Preparation of analytical reports, conclusions, and recommendations to improve the effectiveness of marketing activities.
3) Support of internal control over the implementation of the marketing budget and ensuring the rational allocation of resources.
Engagement with External Organizations and Alumni:
1) Organization and implementation of events aimed at developing cooperation with external organizations, educational institutions, and public and private entities on matters related to promoting the School, in collaboration with the Career and Advising Center and the Marketing Department. Interaction with the School’s alumni to strengthen ties with the alumni community and engage them in marketing and recruitment initiatives.
2) Collection and analysis of feedback from partners and alumni to improve the School’s communication and marketing strategy.

Education

1) Higher professional education, preferably from
institutions where English is the language of instruction.
2) Preferred fields of study:
Management
Economics
Marketing
Communications
Journalism
Public Relations

Work experience

1) Minimum of five years of experience.
2) Minimum of three year of experience if holding a master’s degree in a relevant field.

Knowledge:
1) Knowledge of the Constitution of the Republic of Kazakhstan, the Law of the Republic of Kazakhstan “On the Status of Nazarbayev University, Nazarbayev Intellectual Schools, and Nazarbayev Fund,” as well as legislative and other regulatory legal acts of the Republic of Kazakhstan in the field of higher education.
2) Knowledge of the legislative acts of the Republic of Kazakhstan, including “On Mass Media”, “On Copyright and Related Rights”, “On Advertising”, “On Personal Data and Its Protection”.
3) Understanding and application of marketing principles.
4) Proficiency in MS Office (Word, Excel, PowerPoint);
Google Suite (Docs, Sheets, Forms, Slides, Drive).
5) Knowledge of necessary software and resources for creating visual content for campaigns.
Skills:
1) Skills of using digital tools to promote the university on the Internet.
2) Skills of creating relevant content for websites, social networks and advertising materials.
3) Skills of analyzing and interpreting data to optimize marketing campaigns;
4) Creativity in creating content and innovative marketing solutions.
5) Communication skills — communicating effectively with internal and external audiences through various channels, skills in preparing press releases, skills in preparing
and delivering presentations.

Fluent in Kazakh, Russian, and English for communication with diverse audiences, document handling, and content creation.