In the role of Commercial Director, responsible for sales and marketing in the company. The main focus is on improving departmental performance and optimising all business processes. ✔Reorganised the work of the sales and post-sales service departments. ✔Developed a training and development plan for the entire block ✔ Revised motivation conditions and KPIs for employees ✔ Extensive market analyses conducted ✔ Fulfilment of monthly sales plan by at least 80%

I manage the marketing department of a property development company with 4 residential projects in its portfolio. As the development market is currently in decline, my main goal was to optimise the department and improve efficiency. This was achieved by outsourcing some of the department's functions and regulating the core functions. Key achievements: ✔Developed and executed comprehensive marketing plans, resulting in a 30% increase in sales within the first six months. ✔Leading a team of 6 marketing professionals, providing mentorship and ensuring alignment with company goals. ✔Optimised workflow in the CRM (bitrix24) and communication channels. ✔The average cost per lead dropped from $4 to $1.5 ✔Introduced regular analytics and reporting into the department's operations

In the role of Senior Marketing Manager, I acted as a team leader in the development of AIFC marketing and communications strategy to 2025. Together with the team we analysed the market, developed and implemented innovative marketing approaches. Experienced in successfully managing projects and liaising with different departments to achieve common goals. Key achievements: ✔ Successfully defended AIFC Marketing and Communications Strategy to the board. ✔ During the Astana Finance Days event, we successfully organised an offline forum ‘Investing in the New Economy’ and managed to attract more than 10 sponsors. ✔ Initiated a project to create a brand portal for the organisation.

I managed communications and marketing for the British Council in Central Asia (Kazakhstan, Uzbekistan and Kyrgyzstan). My strategic function was driving awareness, understanding and engagement with brand across diverse audiences. I have used insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, products and services in the most impactful and effective way. Led the development of the brand and used my expertise to tell inspiring stories to enhance British Council global reputation, build lifelong relationships, engage staff and prove the impact of what we do. Key achievements: ✔ Engaged with more than 2 mill. People across all programs and initiative ✔ Increase in market share of British Council exam services by 9% and increase in volume by 13%. ✔ Successful launch of computer-based IELTS in Kazakhstan. Over the year, the number of computer-based test candidates increased by 50%. ✔ Managed the communicationa for AYDI programme with MarCom budget over £35 000 (sponsored by Chevron) ✔ Successful adaptation to pandemic, effective transformation of programmes to online format.

As an account manager, I have worked with the agency's main clients, supervising projects from the conclusion of the deal to the signing of the deed of completion. During this time I have managed projects for BI Group, SAP and Max Race. Gained valuable experience in the organisation of large-scale events after participating in the organisation of such events as Astana Economic Forum 2019 (5000 visitors) and SAP Forum 2019 (1500 visitors).

I managed a department of three people: two marketers and an analyst. Under my leadership, the company's advertising activities were optimised by incorporating a new promotion format: through mobile operators. Standardised and regulated the process of interaction with the sales department. Launched a loyalty programme for new and existing clients. Key achievements: ✔ Exceeded the sales plan over the entire period of work. ✔ Increase in the number of Lesnaya Polyana applications by almost 100%. ✔ Development of more targeted offers for targeting advertising, which led to an increase in conversion from bid to the transaction of 25%. ✔ Development of an SMM strategy for the Lesnaya Polyana Instagram page.

In the marketing department I was responsible for advertising activities and market analysis. I ran successful advertising campaigns to raise the image and visibility of the Lesnaya Polyana housing estate. The survey showed that 8 out of 10 respondents knew about the housing estate and its unique benefits. I also designed forms for the monthly and quarterly market and competitor analysis report. Together with the department, a scoring model was developed for new projects and replacement plots. Marketing strategies for the new Axioma and 5th Element residential projects were also developed together with the department. Key achievements: ✔ Successful sales launch of the Axioma residential complex (more than 95% of the available flats were sold in 1 year"). ✔ Initiation and launch of promotion of residential properties in social networks. ✔ Optimisation of advertising costs, the cost per application was reduced by 3 times.

As the first and only marketer in the company, I had a wide range of responsibilities. From creating and populating the corporate website and running internal events to implementing a CRM system in the sales department and supervising all of the company's advertising activities. Key achievements: ✔ Initiation and launch of internet promotion of Altyn Shar Residential Complex (landing page and contextual advertising). ✔ Successful sales launch of Altyn Shar residential complex (Phase 1). ✔ Implementation of CRM system in the sales department and standardization of sales scripts.

The main functions of the department were attracting visitors and working with tenants. Attracting visitors was done through events, with all the processes involved. The following promotions and events were held during the period of work: - dance flash mobs - discount night - "live dummies" performance - Snickers Urbania Work with tenants was carried out in terms of outdoor advertising on the mall building and window dressing.